Real Estate Lead Engine

Housing.com needed to optimize their top-of-funnel traffic. While they were getting millions of visitors, the conversion rate from casual browser to qualified lead was lower than industry benchmarks.

They required a technical overhaul of their landing page architecture to ensure lightning-fast load times and a frictionless data capture process that directly integrated into their enterprise CRM without data loss.

We rebuilt their core regional landing pages using Next.js with Server-Side Rendering (SSR) to ensure maximum SEO visibility and sub-second Largest Contentful Paint (LCP) times.

We engineered a progressive profiling form system that gathered user intent iteratively, rather than overwhelming them upfront, and connected this directly to their Salesforce instance via webhooks for real-time lead routing.